Alma Economics in Under 60 Seconds
Corporate showreel and social media campaign achieving 14,000 views on YouTube and 1.5 million views on X.com, dramatically boosting the company’s online visibility.
This project involved the creation of a dynamic one-minute showreel designed to introduce Alma Economics to a broad audience across social media platforms. As Project Manager, the role encompassed developing the concept from scratch, writing the script, and overseeing the entire edit process.
Beyond the video itself, the project included a comprehensive social media campaign. This involved writing all necessary campaign materials, producing visuals in collaboration with the graphic design team, and contributing to audience targeting strategy to maximise reach and engagement.
The results exceeded expectations significantly: 14,000 views on YouTube and an exceptional 1.5 million views on X.com (formerly Twitter). The campaign demonstrated the power of concise, well-crafted video content in corporate communications and established a template for future content marketing initiatives at the firm.