Digital Editor — Greece-Is.com
As Digital Editor for Greece Is magazine (Kathimerini), responsible for all website content management, growing organic search traffic by 400% and overall site traffic by 90% within less than three years.
Greece-Is.com was the flagship English-language travel and culture magazine published by Kathimerini, one of Greece’s most respected newspapers. As Digital Editor, the role encompassed comprehensive responsibility for the website’s content, strategy, and performance.
Key responsibilities and achievements included:
- Commissioned, edited, and wrote long-form features, blog posts, and news articles for tens of thousands of weekly visitors
- Oversaw all publishing, ensuring attractive, user-friendly posts with strong visual presentation
- Sourced and managed photographic and multimedia content including custom Google Maps, resized and edited images, embedded videos and social media
- Developed and executed comprehensive social media strategy across major platforms
- Produced biweekly newsletter to engaged subscriber base
- Conducted daily monitoring of Google Analytics and social media metrics, adapting content strategy based on data
Under this tenure, overall traffic increased by 90% and organic search traffic by 400% within less than three years, making Greece-Is.com one of the leading English-language sites of its kind in Greece. The role demonstrated the ability to combine editorial quality with data-driven digital strategy.